{"version":"1.0","provider_name":"International Society of Business Appraisers (ISBA)","provider_url":"https:\/\/www.certitrek.com\/isba","author_name":"Galo Matagay","author_url":"https:\/\/www.certitrek.com\/isba\/author\/galo\/","title":"Valuing a Small Business in its Startup Phase","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"VXDLlaA4mu\"><a href=\"https:\/\/www.certitrek.com\/isba\/valuing-a-small-business-in-its-startup-phase\/\">Valuing a Small Business in its Startup Phase<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.certitrek.com\/isba\/valuing-a-small-business-in-its-startup-phase\/embed\/#?secret=VXDLlaA4mu\" width=\"600\" height=\"338\" title=\"&#8220;Valuing a Small Business in its Startup Phase&#8221; &#8212; International Society of Business Appraisers (ISBA)\" data-secret=\"VXDLlaA4mu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/valueing-business.jpg","thumbnail_width":500,"thumbnail_height":290,"description":"Many of the analyses and valuation techniques that we rely on, use an analysis of historical financial statements to identify potential trends, to compare to the industry average, and to help find some required normalization adjustments."}