{"id":10395,"date":"2019-06-06T06:44:21","date_gmt":"2019-06-06T06:44:21","guid":{"rendered":"https:\/\/www.certitrek.com\/isba\/?p=10395"},"modified":"2021-06-24T15:13:28","modified_gmt":"2021-06-24T15:13:28","slug":"analysis-shmalysis","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/isba\/analysis-shmalysis\/","title":{"rendered":"Analysis Shmalysis"},"content":{"rendered":"<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-10396\" src=\"https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1.png\" data-orig-src=\"https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27576%27%20viewBox%3D%270%200%201024%20576%27%3E%3Crect%20width%3D%271024%27%20height%3D%27576%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1-200x113.png 200w, https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1-300x169.png 300w, https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1-400x225.png 400w, https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1-500x281.png 500w, https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1-600x338.png 600w, https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1-700x394.png 700w, https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1-768x432.png 768w, https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1-800x450.png 800w, https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1.png 1024w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Some of my best article ideas come from a conversation or a question I get asked during one of my presentations. I don\u2019t know if this one will be one of my best ones, but the genesis of this article came from a question I was asked not long ago.<\/p>\n<p>\u201cHow can I tell if the appraisal report I am looking at is any good?\u201d<\/p>\n<p>I need to provide a little background on the conversation that engendered the question above. We were discussing the various different business appraisal certifications that exist in the market, the training programs associated with each, and also the results of the several different valuation software packages that are in use today. The point was made that every single appraisal is an expression of the appraiser\u2019s opinion and that different appraisers can come up with different values, even using identical data, and each value conclusion can be correct even while they are different. (This last point may be the topic of another article someday.)<\/p>\n<p>In the middle of the conversation, one of the participants asked the question above. I gave a fairly short, and I think very accurate answer then, but I want to expand on my answer here.<\/p>\n<p>In the middle of the conversation, one of the participants asked the question above. I gave a fairly short, and I think very accurate answer then, but I want to expand on my answer here.<\/p>\n<p>I believe there are some very obvious indicators anyone can look at in order to decide if a particular appraisal report is sufficient for their needs. Some of these are listed below:<\/p>\n<ol>\n<li>\u201cGarbage in, garbage out\u201dThis is a very well-known adage, that basically says, if one inputs worthless data into a system, the result provided is equally worthless. For a business appraisal, one needs to consider the quality of the data used in the report and see how dependent the appraiser was on that data.For example, I have appraised businesses where I did not trust the information provided in the tax returns or financial statements. The section where I described the efforts I put into reconciling the business\u2019 results with what was reported tends to be more robust in those types of assignments. One of my favorite assignments was where I was handed a checkbook register and was told to value the business based on that data. A good report can be developed from this type of data, but it takes more analysis from the appraiser.<\/li>\n<li>\u201cThe devil is in the details\u201dA business appraisal has lots of moving parts and the narrative aspect of the report is where an appraiser has the opportunity to explain the steps involved in the process one used to analyze a Company and its expected future results. Watch for consistency on the part of the appraiser though. I have seen reports where the appraiser stated that the business was expected to be going through a volatile growth period, yet also stated that the risk of operations was lower than average. Those two points do not typically go together.If an appraisal report is very thin, there is less room for appraisers to explain their thoughts and analyses that went into the development of the value conclusion. Depending on the purpose of the valuation assignment, this type of assignment may be fine, but if a user of the report has any questions on any aspect of it, it may be very difficult to find an answer.<\/li>\n<li>\u201cCotton candy is fluffy, the appraisal report does not need to be\u201dOn the other end of the scale, are business appraisal reports where the appraiser must have charged a fee per pound of the final report. There are mountains of data that are available for an appraiser to consider, but not all of it may be relevant for a particular assignment.If the subject of an appraisal report is a boutique nail salon, how pertinent to the value conclusion is a discussion of the trade imbalance with China? Another thing to consider is charts and graphs. They can be pretty to look at, but if the information provided by the graphs is not incorporated into the analysis, there is no reason to include them.<\/li>\n<\/ol>\n<p>Just like \u2018beauty\u2019 is in the eye of the beholder, the intended user of an appraisal report is in the best position to decide if a particular report is any good or not. The purpose of an appraisal report is to communicate to the end-user what the final conclusion of value is and how the appraiser arrived at that conclusion. That said, there are different formats of the appraisal reports that are allowed under various sets of appraisal standards, and each has its own niche where it best fits.<\/p>\n<p>Sometimes the client is the owner of the business and the appraiser does not need to do a detailed analysis of the competition in the area because the client already knows that information, or perhaps the valuation is for a purpose involving litigation and the appraiser has been instructed to only provide an oral report on the stand.<\/p>\n<p>The key to a good report is really inside the appraiser\u2019s work papers and the analyses performed. A good report will describe the information the appraiser relied on, any adjustments that may have been made and why, and will also explain the steps involved in the appraisal process that led to the value conclusion.<\/p>\n<p>If an appraiser responds to a question asking about details involved in the analysis performed, with something like, \u201cAnalysis Schmalysis, I just know what the value is\u201d then the report may not be a high-quality appraisal.<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Recommended Reading<\/b><\/span><\/p>\n<ul class=\"ul1\">\n<li><a href=\"https:\/\/learning.intlbca.com\/products\/updated-levels-of-value-chart\">Updated Levels of Value Chart<\/a><\/li>\n<li><a href=\"https:\/\/learning.intlbca.com\/products\/selection-of-capitalization-ratesrevisited\">Selection of Capitalization Rates\u2014Revisited<\/a><\/li>\n<li><a href=\"https:\/\/learning.intlbca.com\/products\/what-do-the-financials-actually-tell-us\">What Do the Financials Actually Tell Us?<\/a><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Recommended Resources<\/b><\/span><\/p>\n<ul class=\"ul1\">\n<li><a href=\"https:\/\/learning.intlbca.com\/products\/market-data-for-pricing-a-business\">Market Data for Pricing a Business<\/a><\/li>\n<li><a href=\"https:\/\/learning.intlbca.com\/products\/review-a-reviewed-demo-report\">Review a Reviewed Demo Report<\/a><\/li>\n<li><a href=\"https:\/\/learning.intlbca.com\/products\/tips-for-using-excel-to-create-a-forecast\">Tips for Using Excel to Create a Forecast<\/a><\/li>\n<\/ul>\n<p class=\"p5\"><span class=\"s1\"><b>Recommended Courses<\/b><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li6\"><span class=\"s2\"><a href=\"https:\/\/learning.intlbca.com\/products\/business-certified-appraiser-certification-program\"><span class=\"s3\">Business Certified Appraiser Certification Program<\/span><\/a><\/span><\/li>\n<\/ul>\n<p class=\"p5\"><span class=\"s4\"><a href=\"https:\/\/learning.intlbca.com\/\"><b>ISBA Learning<\/b><\/a><\/span><span class=\"s1\"><b>:<\/b>\u00a0Looking for authoritative business appraisal courses, tools, webinars, and more? Stop trying to create resources from scratch and start taking advantage of having exactly what you need right at your fingertips in\u00a0<a href=\"https:\/\/learning.intlbca.com\/\"><span class=\"s4\">ISBA Learning<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of my best article ideas come from a conversation [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":10396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,30],"tags":[],"class_list":["post-10395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-general-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analysis Shmalysis - ISBA<\/title>\n<meta name=\"description\" content=\"If an appraiser responds to a question asking about details involved in the analysis performed, with something like, \u201cAnalysis Schmalysis, I just know what the value is\u201d then the report may not be a high-quality appraisal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certitrek.com\/isba\/analysis-shmalysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analysis Shmalysis\" \/>\n<meta property=\"og:description\" content=\"If an appraiser responds to a question asking about details involved in the analysis performed, with something like, \u201cAnalysis Schmalysis, I just know what the value is\u201d then the report may not be a high-quality appraisal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certitrek.com\/isba\/analysis-shmalysis\/\" \/>\n<meta property=\"og:site_name\" content=\"International Society of Business Appraisers (ISBA)\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-06T06:44:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T15:13:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.certitrek.com\/isba\/wp-content\/uploads\/sites\/7\/2021\/02\/analysis-shmalysis-1024x576-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Galo Matagay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galo Matagay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certitrek.com\/isba\/analysis-shmalysis\/\",\"url\":\"https:\/\/www.certitrek.com\/isba\/analysis-shmalysis\/\",\"name\":\"Analysis Shmalysis - 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