{"id":10406,"date":"2019-07-17T06:50:17","date_gmt":"2019-07-17T06:50:17","guid":{"rendered":"https:\/\/www.certitrek.com\/isba\/?p=10406"},"modified":"2021-06-24T15:01:12","modified_gmt":"2021-06-24T15:01:12","slug":"view-on-valuations-they-need-us","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/isba\/view-on-valuations-they-need-us\/","title":{"rendered":"View on Valuations: They Need Us"},"content":{"rendered":"

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The list of\u00a0reasons<\/em> why the services of a business valuation professional are needed by his\/her client does not change.\u00a0 Our clients retire, endure divorce, pass away unexpectedly, sell, merge, refinance, plan for retirement, plan to beat the tax collector, and other reasons which seem to be the same today as what they were last year.<\/p>\n

What does change are factors that impact the timing and often the motivation for our clients to call for our services?\u00a0 An expected diagnosis from the doctor or a certified letter from our spouse\u2019s divorce attorney may speed up the need for the valuation.\u00a0 When that unexpected turn of events happens, will a possible prospect find us?<\/p>\n

To many of us, marketing of who we are and what we do can be equated to a sharp stick in the eye.\u00a0 Technical proficiency in business valuation can be learned, taught, and sometimes caught but the soft skills of selling\/marketing is a task that many of us don\u2019t take seriously enough.\u00a0 Those valuation professionals who are true professionals have learned that marketing is like other professions in the fact that marketing should become part of a daily routine.\u00a0 Professional sports stars don\u2019t just show up the game and strap on the equipment and begin to play.\u00a0 No, there are hours spent in the batting cage, on the free-throw line, or on the driving range that we as spectators don\u2019t see daily.<\/p>\n

Marketing should be seen with the same focus that it takes effort every day not just in a frenetic exercise when the deal pipeline drops to a slow trickle.<\/p>\n

Recommended Reading<\/b><\/span><\/p>\n