{"id":10699,"date":"2021-03-28T10:08:22","date_gmt":"2021-03-28T14:08:22","guid":{"rendered":"https:\/\/www.certitrek.com\/nlpa\/?page_id=10699"},"modified":"2021-04-22T07:23:38","modified_gmt":"2021-04-22T11:23:38","slug":"supply-market-analysis","status":"publish","type":"page","link":"https:\/\/www.certitrek.com\/nlpa\/news\/purchasing-articles\/supply-market-analysis\/","title":{"rendered":"Supply Market Analysis"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:54;line-height:1.16;\">A 12-Point Supply Market Analysis Checklist<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Need Help With Your Supply Market Analysis?<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>A common model for analyzing a market is Porter\u2019s Five Forces. Though a good model, it lacks specificity for easy adaptation to procurement.<\/p>\n<p>I have created two tools for more precisely conducting a supply market analysis. The first is the 12-point supply market analysis checklist below. The second I have called \u201cDominick\u2019s Sourcing See-Saw\u201d and posted on the <a href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/see-saw\/\" target=\"_blank\" rel=\"external noopener\">NLPA Blog<\/a>.<\/p>\n<p>\u201cDominick\u2019s Sourcing See-Saw\u201d illustrates how to take the checklist\u2019s results and assess whether you or the supply base will have more leverage in the marketplace so you can adjust your sourcing and negotiation strategy accordingly.<\/p>\n<ul>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is the availability of capable suppliers high, medium, or low?<\/li>\n<li>Is the accessibility of pricing information high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is the availability of substitute or alternative products\/services high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is your prestige as a customer to suppliers high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is your organization\u2019s financial health high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is your organization\u2019s spend on the product\/service high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is the cost for new suppliers to enter the market high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is the difficulty for a supplier to establish sales channels high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is the number or complexity of government regulations impacting suppliers high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is the growth in the market high, medium or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is the cost for buying organizations to switch suppliers high, medium, or low?<\/li>\n<li><i class=\"fa-li fa fa-square-o\"><\/i>Is the differentiation of a supplier\u2019s product\/service high, medium, or low?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-background-color:#f3f7fa;--awb-background-image:linear-gradient(180deg, rgba(0,0,0,0.74) 0%,rgba(0,0,0,0.74) 100%),url(https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/10\/join-footer.jpg);;--awb-background-size:cover;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.3;\">Want to get more procurement articles by email?<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:#ffffff;\"><p>Members of the NLPA get great articles just like this by email every month. As a member, you will also get access to:<\/p>\n<ul>\n<li>The Procurement Training &amp; Certification Starter Kit<\/li>\n<li>The latest Purchasing &amp; Supply Management Salaries Report<\/li>\n<li>Leading-Edge Supply Management\u2122 magazine<\/li>\n<li>Live webinars<\/li>\n<li>Access of Purchasing Community<\/li>\n<li>Access of NLPA BLogs<\/li>\n<li>Access of Library (Webinar Replays, Procurement Templates &amp; More)<\/li>\n<li>Access to All 20 Express Courses worth $380.00<\/li>\n<li>And more!<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10;--awb-margin-bottom-large:20px;--awb-spacing-left-large:10;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\"><h4 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.36;\">Over 196,482 purchasing professionals have joined the Next Level Purchasing Association!\u00a0So, what are you waiting for?<\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: center\">Sign up today and enjoy access all of the benefits that come with the NLPA Premium membership.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-top:10px;\" target=\"_self\" href=\"https:\/\/www.mcssl.com\/SecureCart\/ViewCart.aspx?mid=C9984911-58E0-475B-92F3-F295C53273E7&amp;sctoken=beb724cbf8ef4c9685bd79325366556f&amp;bhjs=1&amp;bhqs=1\"><span class=\"fusion-button-text\">Sign Up<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":7514,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-10699","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12-Point Supply Market Analysis Checklist<\/title>\n<meta name=\"description\" content=\"There are two tools to precisely conduct a supply market analysis. 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