{"id":18668,"date":"2023-09-18T12:37:30","date_gmt":"2023-09-18T16:37:30","guid":{"rendered":"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/"},"modified":"2025-06-24T06:57:35","modified_gmt":"2025-06-24T10:57:35","slug":"recognition-value-a-paradox","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/","title":{"rendered":"Recognition &amp; Value: A Paradox?"},"content":{"rendered":"<p style=\"text-align: justify\">I occasionally receive email from people who say that they don\u2019t know anyone who has ever heard of the SPSM Certification and question its value. At , we often discuss this perception and how awareness builds over time.<\/p>\n<p><a class=\"text-ad\" href=\"\/plans-pricing\/free-membership?utm_source=textad\">Don\u2019t miss updates on Procurement &amp; Supply Chain, Subscribe here!<\/a><\/p>\n<p style=\"text-align: justify\">Of course, I always reply by referencing the prestigious companies from throughout the world who have enrolled their purchasing professionals in the <strong><a href=\"https:\/\/www.certitrek.com\/nlpa\/procurement-certification\/spsm\" target=\"_blank\" rel=\"noopener noreferrer\">SPSM Certification Program<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify\">But today, I also thought about an interesting paradox with regard to recognition and value.<\/p>\n<p style=\"text-align: justify\">Recognition, to some extent, is garnered by the sheer number of people who have a certification. So, a certification held by 75,000 people (Certification A), it is more likely to be \u201crecognized\u201d by a high percentage of employers than a certification held by 1,000 people (Certification B).<\/p>\n<p style=\"text-align: justify\">However, to an employer, a someone holding Certification A is just one of 75,000 people \u2013 not someone special. Someone holding Certification B can lay a more compelling claim to being the \u201ccream of the crop.\u201d Just like the early adopters in , being ahead often makes you stand out.<\/p>\n<p style=\"text-align: justify\">I believe that the key to career success is to earn the up-and-coming credentials BEFORE they are widely demanded. When the demand rises and peaks, you would truly stand out as someone with special accomplishments.<\/p>\n<p style=\"text-align: justify\">What are your thoughts on this? Click the comments link below and let me know!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I occasionally receive email from people who say that they [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18668","post","type-post","status-publish","format-standard","hentry","category-procurement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recognition &amp; Value: A Paradox? - Next Level Purchasing Association (NLPA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recognition &amp; Value: A Paradox?\" \/>\n<meta property=\"og:description\" content=\"I occasionally receive email from people who say that they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextLevelPurchasing\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-18T16:37:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T10:57:35+00:00\" \/>\n<meta name=\"author\" content=\"monikadubey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:site\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"monikadubey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/\"},\"author\":{\"name\":\"monikadubey\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/59932300de1fae4b1f1e144b8fa1f3e7\"},\"headline\":\"Recognition &amp; Value: A Paradox?\",\"datePublished\":\"2023-09-18T16:37:30+00:00\",\"dateModified\":\"2025-06-24T10:57:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/\"},\"wordCount\":236,\"publisher\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#organization\"},\"articleSection\":[\"Procurement\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/\",\"url\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/recognition-value-a-paradox\/\",\"name\":\"Recognition &amp; Value: A Paradox? 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