{"id":2323,"date":"2007-06-25T16:43:00","date_gmt":"2007-06-25T16:43:00","guid":{"rendered":"https:\/\/www.certitrek.com\/nlpa\/2007\/06\/25\/supplier-diversity-goals\/"},"modified":"2021-07-29T10:15:47","modified_gmt":"2021-07-29T14:15:47","slug":"supplier-diversity-goals","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/nlpa\/blog\/supplier-diversity-goals\/","title":{"rendered":"Supplier Diversity Goals"},"content":{"rendered":"

I hope that you have enjoyed the article, 7 Supplier Diversity Challenges, Part II.<\/p>\n

While there are many reasons for starting a supplier diversity program, one that I feel is driving more big companies to implement supplier diversity programs is the marketing aspect. Companies want to appeal to a diverse customer base and having a diverse supplier base is just one more technique that can be used to build a we\u2019re-for-you brand.<\/p>\n

If you look at the Web sites of massive companies, they have significant amounts of Web real estate dedicated to supplier diversity and, in that space, mention their customers:<\/p>\n

Johnson & Johnson<\/p>\n

FedEx<\/p>\n

Grainger<\/p>\n

Toyota<\/p>\n

AT&T<\/p>\n

MPC<\/p>\n

I see this trend as a very good one for raising the profile of purchasing within the organization. Branding is top-of-mind for many CEO\u2019s. If purchasing has one more tool that it can use for enhancing the organization\u2019s brand, it can only help.<\/p>\n

Recommended Reading<\/b><\/span><\/p>\n