As a purchasing practitioner, I never gave much credibility to analyst reports. They always seemed like a thinly-veiled pay-to-play thing where the vendor shells out some money and the analyst report is supposed to lead you to believe that they are a valuable vendor.<\/p>\n
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About a decade ago, when I was responsible for selecting an eProcurement system for the company I worked for, vendors would present their analyst reports as if that was the last piece of the puzzle needed to seal the deal. To me, those reports were worthless.<\/p>\n
In the past several weeks, I\u2019ve come across several situations where I\u2019ve really scratched my head about the analyst world. Perhaps I\u2019ll blog about these stories at some point.<\/p>\n
But today on Sourcing Innovation, Michael launched a post that generated a little discussion about analysts. The discussion really went off the beaten path from Michael\u2019s original post. So I figured that I\u2019d invite some of the respondents over here to discuss the issue further.<\/p>\n
Here\u2019s what I\u2019d like to know\u2026<\/p>\n
From vendors (answer as many or as few questions as you would like):<\/strong><\/p>\n Is the analyst world pay-to-play?<\/p>\n If so, do you end up paying for 100% of the time that you get mentioned? 75%? 50%?<\/p>\n What motivates you to do business with an analyst firm?<\/p>\n What value does being an analyst firm\u2019s customer bring to your company?<\/p>\n What are the differences you see between the analyst firms and what made you choose to do business with one analyst firm vs. another?<\/p>\n Have you been mentioned in analyst firm\u2019s reports WITHOUT paying?<\/p>\n If so, how do you think the analyst firm heard of your company?<\/p>\n From practitioners:<\/strong><\/p>\n Has an analyst firm ever influenced a buying decision in your company?<\/p>\n If so, how?<\/p>\n From analysts:<\/strong><\/p>\n What\u2019s your story? How do you learn about the companies that you cover?<\/p>\n I\u2019m looking forward to hearing what everyone has to say!<\/p>\n","protected":false},"excerpt":{"rendered":" As a purchasing practitioner, I never gave much credibility to […]<\/p>\n","protected":false},"author":12,"featured_media":4088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procurement"],"yoast_head":"\n