{"id":2535,"date":"2008-09-30T13:12:00","date_gmt":"2008-09-30T13:12:00","guid":{"rendered":"https:\/\/www.certitrek.com\/nlpa\/2008\/09\/30\/purchasing-marketings-secret-weapon\/"},"modified":"2021-07-16T04:07:12","modified_gmt":"2021-07-16T08:07:12","slug":"purchasing-marketings-secret-weapon","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/","title":{"rendered":"Purchasing: Marketing’s Secret Weapon?"},"content":{"rendered":"

Should the Marketing or the Communications Department step in and prevent you from speaking to trade publications?<\/p>\n

Don\u2019t miss updates on Procurement & Supply Chain, Subscribe here!<\/p>\n

Or could sharing your purchasing success story help the company actually increase its sales?<\/p>\n

Those are a few of the issues that I rant about in this new vlog:<\/p>\n","protected":false},"excerpt":{"rendered":"

Should the Marketing or the Communications Department step in and […]<\/p>\n","protected":false},"author":12,"featured_media":4044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procurement"],"yoast_head":"\nPurchasing: Marketing's Secret Weapon? - Next Level Purchasing Association (NLPA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purchasing: Marketing's Secret Weapon?\" \/>\n<meta property=\"og:description\" content=\"Should the Marketing or the Communications Department step in and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextLevelPurchasing\/\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-30T13:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-16T08:07:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/11\/nlpa-images-054.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Galo Matagay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:site\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galo Matagay\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/\"},\"author\":{\"name\":\"Galo Matagay\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/72d094fab77892483dfa6e061cb27eaa\"},\"headline\":\"Purchasing: Marketing’s Secret Weapon?\",\"datePublished\":\"2008-09-30T13:12:00+00:00\",\"dateModified\":\"2021-07-16T08:07:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/\"},\"wordCount\":62,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#organization\"},\"articleSection\":[\"Procurement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/\",\"url\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/purchasing-marketings-secret-weapon\/\",\"name\":\"Purchasing: Marketing's Secret Weapon? 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