{"id":2674,"date":"2009-06-12T14:47:00","date_gmt":"2009-06-12T14:47:00","guid":{"rendered":"https:\/\/www.certitrek.com\/nlpa\/2009\/06\/12\/do-you-should-you-commoditize-suppliers\/"},"modified":"2023-06-22T09:20:07","modified_gmt":"2023-06-22T13:20:07","slug":"do-youshould-you-commoditize-suppliers","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/","title":{"rendered":"Do You\/Should You Commoditize Suppliers?"},"content":{"rendered":"<p>I must have heard it dozens of times from suppliers.<\/p>\n<p>Don\u2019t miss updates on Procurement &amp; Supply Chain, Subscribe here!<\/p>\n<p>\u201cWe don\u2019t participate in eSourcing because we don\u2019t want to commoditize ourselves.\u201d<\/p>\n<p>While some of these suppliers simply meant that they didn\u2019t want to provide a competitive price, others meant something else. They meant that that eSourcing doesn\u2019t give them the opportunity to communicate their differences or advantages.<\/p>\n<p>I\u2019ve had some interesting discussions with these suppliers. I explained that eSourcing provides transparency and a level playing field. All suppliers are evaluated on the exact same criteria.<\/p>\n<p>And suppliers have argued back that this \u201cbuyer-knows-best\u201d approach isn\u2019t always best. That ideas were being left on the table.<\/p>\n<p>Of course, purchasing professionals today are smarter than ever. They really know their commodities and their markets inside out, moreso than ever before.<\/p>\n<p>But, in some cases, I do feel that the buyers can learn from those suppliers. That ideas are indeed being veritably rejected by requiring only certain information and nothing more on RFP forms and eSourcing screens.<\/p>\n<p>So, there is a balance to be struck. A balance between making a pragmatic decision based on the measurable, the financial, the easily comparable, the objective and making a slightly more subjective decision based on the intangible yet important. In purchasing, we tend to lean very strongly towards being totally pragmatic.<\/p>\n<p>In many cases, this is definitely the way to go. However, in some cases, it isn\u2019t.<\/p>\n<p>What really reminded me of the need to help other purchasing professionals solve this dilemma was a little home improvement project.<\/p>\n<p>For this project, my wife and I wanted to replace the 10+ year old carpet in our room known as the \u201cplay room.\u201d It\u2019s where our kids \u2013 aged 5 and 7 \u2013 spend the bulk of their indoor time.<\/p>\n<p>This isn\u2019t the nicest room in our house (after all, why try to have nice things in an area inhabited by young kids and their friends, right?). It has old burgundy paneling and a drop ceiling.<\/p>\n<p>We had grey carpet in the room and thought we\u2019d go with a slightly darker shade of grey. For just a playroom, we wanted to keep the cost of the project on the low end.<\/p>\n<p>So we had Empire Today come in and also paid a trip to Home Depot. Both showed us their various variations of grey carpet. This wasn\u2019t a very inspiring project, so we were leaning towards having price be the main consideration.<\/p>\n<p>We decided to check out one more place, just for the sake of comparison. It was Rusmur Floors, a family owned chain with a regional presence here in Pittsburgh. What we found at Rusmur was quite different than Empire Today or Home Depot.<\/p>\n<p>The salesperson \u2013 Susan, I think \u2013 didn\u2019t just show us her various shades of grey carpet. She asked questions about the room: the size, the colors of the walls, whether or not their was a fireplace, etc.<\/p>\n<p>She then walks away and returns with a carpet sample. It was a beige with hints of burgundy. It was far from the grey carpet we were seeking. But it looked really nice. She let us take it home for a day so we could see what it would look like in our room.<\/p>\n<p>Quite frankly, it looked magical.<\/p>\n<p>We actually got excited about a project that we decided to do just because we felt it had to be done. The carpet has since been installed by Rusmur and makes the whole room look fantastic!<\/p>\n<p>(Of course, given a few months, I\u2019m sure our kids will impact that a bit.)<\/p>\n<p>Susan brought expertise to the table. Empire Today, on the other hand, was more like the very definition of a commodity.<\/p>\n<p>While we may have paid a slight premium on a cost-per-square-foot basis (even after negotiation) for this carpet, the fact of the matter is that we got a much better <em>value<\/em> from our purchase because we opened ourselves to a supplier\u2019s idea.<\/p>\n<p>Would it have been unethical to take Rusmur\u2019s idea and share it with the less creative folks from Empire Today and Home Depot for a competing bid on a uniform specification?<\/p>\n<p>I say that it would be unethical.<\/p>\n<p>So heading back to the corporate purchasing profession, I believe that a lot of value is left behind by not allowing suppliers to bring ideas to the table. By \u201ccommoditizing\u201d them.<\/p>\n<p>That\u2019s not to say that \u201ccommoditizing\u201d shouldn\u2019t be done ever. It absolutely should be done in many, many situations.<\/p>\n<p>But some more tricky procurements require more of an open mind. Fortunately, I have had a lot of experience in my roles in getting suppliers to communicate their value. I will share some of these experiences in the months ahead.<\/p>\n<p>In the mean time, I encourage you to evaluate each procurment situation you face. Are you limiting your ability to extract value from the supply base? What can you do to identify value-building opportunities without overly sacrificing what\u2019s best for your organization\u2019s stockholders?<\/p>\n<p>Things to think about\u2026<\/p>\n<p><strong>Recommended Reading<\/strong><\/p>\n<p><a class=\"row-title\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/who-reads-this-purchasing-blog\/\" aria-label=\"\u201cWho Reads This Purchasing Blog?\u201d (Edit)\">Who Reads This Purchasing Blog?<\/a><br \/>\n<a class=\"row-title\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/inventory-strategies\/\" aria-label=\"\u201cInventory Strategies\u201d (Edit)\">Inventory Strategies<\/a><br \/>\n<a class=\"row-title\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/scholarship-in-memory-of-late-procurement-guru-has-been-funded\/\" aria-label=\"\u201cScholarship In Memory of Late Procurement Guru Has Been Funded\u201d (Edit)\">Scholarship In Memory of Late Procurement Guru Has Been Funded<\/a><br \/>\n<a class=\"row-title\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/sourcing-professionals-sick-tired-of-having-to-prove-yourself\/\" aria-label=\"\u201cSourcing Professionals:  Sick &amp; Tired of Having To Prove Yourself?\u201d (Edit)\">Sourcing Professionals: Sick &amp; Tired of Having To Prove Yourself?<\/a><br \/>\n<a class=\"row-title\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/spsm-certification-continues-european-expansion\/\" aria-label=\"\u201cSPSM Certification Continues European Expansion\u201d (Edit)\">SPSM Certification Continues European Expansion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I must have heard it dozens of times from suppliers. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procurement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do You\/Should You Commoditize Suppliers? - Next Level Purchasing Association (NLPA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You\/Should You Commoditize Suppliers? - Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"og:description\" content=\"I must have heard it dozens of times from suppliers. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextLevelPurchasing\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-06-12T14:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T13:20:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/11\/nlpa-images-082.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Galo Matagay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:site\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galo Matagay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/\"},\"author\":{\"name\":\"Galo Matagay\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/72d094fab77892483dfa6e061cb27eaa\"},\"headline\":\"Do You\/Should You Commoditize Suppliers?\",\"datePublished\":\"2009-06-12T14:47:00+00:00\",\"dateModified\":\"2023-06-22T13:20:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/\"},\"wordCount\":897,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#organization\"},\"articleSection\":[\"Procurement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/\",\"url\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/do-youshould-you-commoditize-suppliers\/\",\"name\":\"Do You\/Should You Commoditize Suppliers? 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