{"id":2708,"date":"2009-08-20T15:40:00","date_gmt":"2009-08-20T15:40:00","guid":{"rendered":"https:\/\/www.certitrek.com\/nlpa\/2009\/08\/20\/dog-gone-supply-problems-morningstar-farms-leaves-vegetarians-feeling-empty\/"},"modified":"2021-07-19T05:10:53","modified_gmt":"2021-07-19T09:10:53","slug":"dog-gone-supply-problems-morningstar-farms-leaves-vegetarians-feeling-empty","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/nlpa\/blog\/dog-gone-supply-problems-morningstar-farms-leaves-vegetarians-feeling-empty\/","title":{"rendered":"Dog-gone Supply Problems!  Morningstar Farms Leaves Vegetarians Feeling Empty"},"content":{"rendered":"<p>While my wife is the only true vegetarian in the Dominick household, all of us eat many meatless meals and we endeavor to support cruelty-free agriculture. So, one of the staples you\u2019ll find in our freezer are Morningstar Farms\u2019 Veggie Dogs.<\/p>\n<p>Don\u2019t miss updates on Procurement &amp; Supply Chain, Subscribe here!<\/p>\n<p>Well, I should say one of the staples you\u2019ll usually find. We haven\u2019t been able to find any Veggie Dogs anywhere lately, so our freezer has an empty space at the moment.<\/p>\n<p>With a little research, my wife came upon a page on Morningstar Farms\u2019 Web site that says: \u201cSORRY ABOUT THE DOG DELAY\u2026We\u2019re sorry that Morningstar Farms\u00ae America\u2019s Original Veggie Dogs and corn dog varieties are temporarily out of stock. Supply issues have delayed production, and we do not yet have a specific date for the products\u2019 return to stores.\u201d<\/p>\n<p>Ooh, supply issues! Time to investigate! Was this out-of-stock situation due to:<\/p>\n<ul>\n<li>A supplier going out of business?<\/li>\n<li>A <em>Force Majeure<\/em> event?<\/li>\n<li>Supplier production and delivery problems (a.k.a. poor management at the supplier\u2019s plant)?<\/li>\n<li>Quality rejections?<\/li>\n<li>Poor supply chain planning on the part of Morningstar Farms?<\/li>\n<li>A buyer-supplier dispute (perhaps due to something like the buyer failing to pay invoices on time)?<\/li>\n<\/ul>\n<p>It could be any number of things. What was it?<\/p>\n<p>I tried to get to the heart of the matter by contacting Morningstar Farms\u2019 PR firm and trying to arrange to speak with a Morningstar Farms representative. This, I thought, would be a good way for Morningstar Farms to get a positive message out to their customers as well as to provide an opportunity for readers of this blog to learn about handling a supply crisis in the real world.<\/p>\n<p>After all, I am a devoted Morningstar Farms customer. I wanted to give them an opportunity to put their spin on this uncomfortable situation.<\/p>\n<p>Unfortunately, all I got back was cut-and-pasted PR-speak that certainly didn\u2019t do Morningstar Farms any favors. The email said: \u201cAs you know, the MorningStar Farms America\u2019s Original Veggie Dogs are temporarily out of stock at this time, due to a supply issue that has delayed production. We are continuing to work through this issue and hope to have the product back in stores as quickly as possible.\u201d<\/p>\n<p>I gave them another opportunity to elaborate \u2013 after all, this sweep-it-under-the-carpet response was less than appetizing \u2013 but they declined.<\/p>\n<p>While I understand that no company wants to reveal its weaknesses to a competitor, sometimes it is more important to be upfront with the constituency that matters more \u2013 your customers. Instead of doing this, Morningstar Farms\u2019 veil of secrecy and lack of a timeline will certainly compel their customers to source from Morningstar competitors sooner rather than later. And that, my friends, is an even better result for those competitors.<\/p>\n<p>If executives can\u2019t understand how good procurement can create a competitive advantage, perhaps they can at least see how bad procurement (and bad PR) can create a competitive disadvantage. If that doesn\u2019t give them heartburn, I don\u2019t know what will.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While my wife is the only true vegetarian in the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procurement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dog-gone Supply Problems! 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Morningstar Farms Leaves Vegetarians Feeling Empty - Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"og:description\" content=\"While my wife is the only true vegetarian in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certitrek.com\/nlpa\/blog\/dog-gone-supply-problems-morningstar-farms-leaves-vegetarians-feeling-empty\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextLevelPurchasing\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-08-20T15:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T09:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/11\/nlpa-images-045.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Galo Matagay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:site\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galo Matagay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/dog-gone-supply-problems-morningstar-farms-leaves-vegetarians-feeling-empty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/dog-gone-supply-problems-morningstar-farms-leaves-vegetarians-feeling-empty\/\"},\"author\":{\"name\":\"Galo Matagay\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/72d094fab77892483dfa6e061cb27eaa\"},\"headline\":\"Dog-gone Supply Problems! 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