Yesterday, Spend Matters covered a new supply chain policy put in place by Nike. In the post, Jason Busch cites a third-party article that says that it is the policy\u2019s \u201cgoal to make sure its supply chain doesn\u2019t source leather from cattle raised in the Amazon rain forest region, much of which has been clear cut for large cattle ranching operations.\u201d<\/p>\n
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Indeed, Nike\u2019s corporate Web site says that \u201cNike takes seriously the issue of deforestation in the Amazon basin. We understand how important rainforests are to health of the planet and the implications deforestation has on climate change and global warming,\u201d therefore, suppliers will need to provide \u201cfull traceability of cattle products and a guarantee that those products are not causing deforestation in the Amazon Biome. \u201c<\/p>\n
I couldn\u2019t help but see some irony in this. As if it is OK to kill animals but not OK to kill trees.<\/p>\n
While Nike\u2019s Web site does list a lot of commendable socially responsible initiatives (e.g., diversity, supplier working conditions, the environment, charity, etc.), cruelty-free treatment of animals is sorely missing.<\/p>\n
I have a lot of respect for the Nike brand and believe that every successful business evolves and does things better year after year. So, I am sincerely hoping that animal-friendly purchasing becomes a bigger concern of theirs in years to come.<\/p>\n
Because the current approach to social responsibility seems incomplete at best, at least somewhat hypocritical, and careless at worst.<\/p>\n","protected":false},"excerpt":{"rendered":"
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