A few weeks ago, I reported that Morningstar Farms was losing business because supposed \u201csupply problems\u201d prevented them from keeping their popular veggie dogs in stock at grocers.<\/p>\n
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Well, I didn\u2019t expect that post to become so active with comments. In one of the latest comments, a poster pasted a message from Morningstar Farms in which a representative wrote that \u201cWe are sorry to tell you that our Morningstar Farms\u00ae Veggie Dog products including Morningstar Farms\u00ae America\u2019s Original Veggie Dogs, Morningstar Farms\u00ae Corn Dogs, Morningstar Farms\u00ae Mini Corn dogs, and Morningstar Farms\u00ae Corn Dogs Made with Natural Ingredients have been discontinued. Our veggie dogs have been out of stock for several months due to supplier issues. Unfortunately, we have not been able to secure an appropriate facility to manufacture them.\u201d<\/p>\n
In a quick look around the Internet, consumers are raving mad about the discontinuation. \u201cSupplier issues\u201d and the inability \u201cto secure an appropriate facility to manufacture\u201d the veggie dogs appear to squarely point the finger at Morningstar Farms\u2019 procurement department for what could become a nightmare for this company that has built itself up to venerable status among vegetarians.<\/p>\n
What are the potential consequences for Morningstar Farms? Only the opportunity for competitors to steal their customers and the loss of hard-earned customer loyalty.<\/p>\n
Could this spell doom for the Morningstar Farms brand? Quite possibly.<\/p>\n
Now, I don\u2019t know the specifics about this situation \u2013 Morningstar Farms declined an interview request \u2013 so I can\u2019t say with certainty that this debacle was the result of incompetent procurement. But with the limited information that is out there, it certainly seems that way.<\/p>\n
Could you risk destroying your company\u2019s brand with a procurement slip-up? Imagine yourself in Morningstar Farms\u2019 situation and figure out what you would do. Then, apply that same strategy to your own situation.<\/p>\n
You don\u2019t want bloggers like me publicizing the impact of your errors, right?<\/p>\n","protected":false},"excerpt":{"rendered":"
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