{"id":2753,"date":"2009-10-16T13:39:00","date_gmt":"2009-10-16T13:39:00","guid":{"rendered":"https:\/\/www.certitrek.com\/nlpa\/2009\/10\/16\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/"},"modified":"2021-07-19T06:15:38","modified_gmt":"2021-07-19T10:15:38","slug":"modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/","title":{"rendered":"Modern Marketing Can&#8217;t Even Recover From Morningstar Farms&#8217; Apparent Procurement Problem"},"content":{"rendered":"<p>Regular readers of this blog know that I\u2019ve been covering Morningstar Farms\u2019 discontinuation of their beloved veggie dogs over the past several weeks. Interestingly enough, I came across a post on their Facebook page where Morningstar Farms\u2019 customers rant about the decision and even give procurement-related advice! Here are a few excerpts\u2026<\/p>\n<p>Don\u2019t miss updates on Procurement &amp; Supply Chain, Subscribe here!<\/p>\n<ul>\n<li>\u201c[T]he \u2018supplier issues\u2019 they were having made it such that the VDogs were no longer profitable enough.\u201d<\/li>\n<li>\u201cTHAT [previous commenter] MUST WORK FOR THE \u2018SUPPLIER\u2019, SINCE HE SEEMS TO WANT TO DEFEND THIS INJUSTICE. WHAT AN IDIOT.\u201d<\/li>\n<li>\u201cMaybe you should have put some more research into your suppliers before creating, recalling, and ultimately discontinuing products. Who knows what I\u2019ve ingested without knowing. As much as I\u2019d like to know the truth behind what caused this, I sort of don\u2019t.\u201d<\/li>\n<\/ul>\n<p>The intent of companies using social media like Facebook is to establish a more positive connection with your customers. But it appears that Morningstar Farms dropped the ball in this aspect as well.<\/p>\n<p>What ignited this rant of customer feedback was a post of theirs in which they apologize for discontinuing the veggie dogs and offer a $1 coupon. A coupon that, apparently, requires the user to download software and print a full page of promotional material in addition to the coupon. That ticked people off! One commenter wrote \u201cWho was the marketing genius that thought a $1.00 coupon would do anything but rekindle the irritation over losing our favorite product? We\u2019d use about $1.00 worth of ink to print the coupon. *shaking my head*\u201d<\/p>\n<p>Some of these customer responses reminded me of the old Jerky Boys skit where a guy calls a pizza shop and says that his family is vomiting themselves to death due to bad pizza, the pizza shop employee offers a coupon for compensation, and the caller yells something like \u201cMy family is dying here and you want to give me a coupon?!?!?!\u201d That skit is out there on YouTube, but I won\u2019t link you \u2013 it\u2019s way too vulgar for this blog!<\/p>\n<p>OK, getting back to the moral of the story\u2026this is an example of an apparent procurement problem that significantly \u2013 and possibly irreversibly \u2013 damaged a company\u2019s reputation in the eyes of its customers. So always see your work as more than getting products and services into your organization. Always look downstream in the supply chain and envision how your work impacts (and hopefully pleases) the ultimate customer. Then do everything you can to contribute to customer satisfaction.<\/p>\n<p>That\u2019s strategic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regular readers of this blog know that I\u2019ve been covering [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procurement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modern Marketing Can&#039;t Even Recover From Morningstar Farms&#039; Apparent Procurement Problem - Next Level Purchasing Association (NLPA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modern Marketing Can&#039;t Even Recover From Morningstar Farms&#039; Apparent Procurement Problem - Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"og:description\" content=\"Regular readers of this blog know that I\u2019ve been covering [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextLevelPurchasing\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-16T13:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T10:15:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/11\/nlpa-images-108.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Galo Matagay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:site\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galo Matagay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/\"},\"author\":{\"name\":\"Galo Matagay\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/72d094fab77892483dfa6e061cb27eaa\"},\"headline\":\"Modern Marketing Can&#8217;t Even Recover From Morningstar Farms&#8217; Apparent Procurement Problem\",\"datePublished\":\"2009-10-16T13:39:00+00:00\",\"dateModified\":\"2021-07-19T10:15:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/\"},\"wordCount\":446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#organization\"},\"articleSection\":[\"Procurement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/\",\"url\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/\",\"name\":\"Modern Marketing Can't Even Recover From Morningstar Farms' Apparent Procurement Problem - Next Level Purchasing Association (NLPA)\",\"isPartOf\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#website\"},\"datePublished\":\"2009-10-16T13:39:00+00:00\",\"dateModified\":\"2021-07-19T10:15:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certitrek.com\/nlpa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Modern Marketing Can&#8217;t Even Recover From Morningstar Farms&#8217; Apparent Procurement Problem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#website\",\"url\":\"https:\/\/www.certitrek.com\/nlpa\/\",\"name\":\"Next Level Purchasing Association (NLPA)\",\"description\":\"The Next Level Purchasing Association\",\"publisher\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certitrek.com\/nlpa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#organization\",\"name\":\"Next Level Purchasing Association (NLPA)\",\"url\":\"https:\/\/www.certitrek.com\/nlpa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/08\/NLPA-logo-small-1.png\",\"contentUrl\":\"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/08\/NLPA-logo-small-1.png\",\"width\":149,\"height\":50,\"caption\":\"Next Level Purchasing Association (NLPA)\"},\"image\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/next-level-purchasing-association\/\",\"https:\/\/www.youtube.com\/channel\/UCrNZYjcLcaNA4xMKQHEGamw\",\"https:\/\/www.facebook.com\/NextLevelPurchasing\/\",\"https:\/\/twitter.com\/nextlevelpurch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/72d094fab77892483dfa6e061cb27eaa\",\"name\":\"Galo Matagay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/34d4be7be9c43eeb480e7e32739c2f3f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/34d4be7be9c43eeb480e7e32739c2f3f?s=96&d=mm&r=g\",\"caption\":\"Galo Matagay\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean consequat rutrum ipsum quis iaculis. Duis non porta purus, tincidunt tristique mi. Cras eleifend tincidunt mollis. Aliquam egestas velit vitae interdum egestas. Aliquam vel lorem egestas lectus porttitor volutpat nec sit amet enim. Nullam bibendum vestibulum imperdiet.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modern Marketing Can't Even Recover From Morningstar Farms' Apparent Procurement Problem - Next Level Purchasing Association (NLPA)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/","og_locale":"en_US","og_type":"article","og_title":"Modern Marketing Can't Even Recover From Morningstar Farms' Apparent Procurement Problem - Next Level Purchasing Association (NLPA)","og_description":"Regular readers of this blog know that I\u2019ve been covering [&hellip;]","og_url":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/","og_site_name":"Next Level Purchasing Association (NLPA)","article_publisher":"https:\/\/www.facebook.com\/NextLevelPurchasing\/","article_published_time":"2009-10-16T13:39:00+00:00","article_modified_time":"2021-07-19T10:15:38+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/11\/nlpa-images-108.jpg","type":"image\/jpeg"}],"author":"Galo Matagay","twitter_card":"summary_large_image","twitter_creator":"@nextlevelpurch","twitter_site":"@nextlevelpurch","twitter_misc":{"Written by":"Galo Matagay","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/#article","isPartOf":{"@id":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/"},"author":{"name":"Galo Matagay","@id":"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/72d094fab77892483dfa6e061cb27eaa"},"headline":"Modern Marketing Can&#8217;t Even Recover From Morningstar Farms&#8217; Apparent Procurement Problem","datePublished":"2009-10-16T13:39:00+00:00","dateModified":"2021-07-19T10:15:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/"},"wordCount":446,"commentCount":0,"publisher":{"@id":"https:\/\/www.certitrek.com\/nlpa\/#organization"},"articleSection":["Procurement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/","url":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/","name":"Modern Marketing Can't Even Recover From Morningstar Farms' Apparent Procurement Problem - Next Level Purchasing Association (NLPA)","isPartOf":{"@id":"https:\/\/www.certitrek.com\/nlpa\/#website"},"datePublished":"2009-10-16T13:39:00+00:00","dateModified":"2021-07-19T10:15:38+00:00","breadcrumb":{"@id":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certitrek.com\/nlpa\/blog\/modern-marketing-cant-even-recover-from-morningstar-farms-apparent-procurement-problem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certitrek.com\/nlpa\/"},{"@type":"ListItem","position":2,"name":"Modern Marketing Can&#8217;t Even Recover From Morningstar Farms&#8217; Apparent Procurement Problem"}]},{"@type":"WebSite","@id":"https:\/\/www.certitrek.com\/nlpa\/#website","url":"https:\/\/www.certitrek.com\/nlpa\/","name":"Next Level Purchasing Association (NLPA)","description":"The Next Level Purchasing Association","publisher":{"@id":"https:\/\/www.certitrek.com\/nlpa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certitrek.com\/nlpa\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.certitrek.com\/nlpa\/#organization","name":"Next Level Purchasing Association (NLPA)","url":"https:\/\/www.certitrek.com\/nlpa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/logo\/image\/","url":"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/08\/NLPA-logo-small-1.png","contentUrl":"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/08\/NLPA-logo-small-1.png","width":149,"height":50,"caption":"Next Level Purchasing Association (NLPA)"},"image":{"@id":"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/next-level-purchasing-association\/","https:\/\/www.youtube.com\/channel\/UCrNZYjcLcaNA4xMKQHEGamw","https:\/\/www.facebook.com\/NextLevelPurchasing\/","https:\/\/twitter.com\/nextlevelpurch"]},{"@type":"Person","@id":"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/72d094fab77892483dfa6e061cb27eaa","name":"Galo Matagay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/34d4be7be9c43eeb480e7e32739c2f3f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34d4be7be9c43eeb480e7e32739c2f3f?s=96&d=mm&r=g","caption":"Galo Matagay"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean consequat rutrum ipsum quis iaculis. Duis non porta purus, tincidunt tristique mi. Cras eleifend tincidunt mollis. Aliquam egestas velit vitae interdum egestas. Aliquam vel lorem egestas lectus porttitor volutpat nec sit amet enim. Nullam bibendum vestibulum imperdiet."}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/posts\/2753"}],"collection":[{"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/comments?post=2753"}],"version-history":[{"count":5,"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/posts\/2753\/revisions"}],"predecessor-version":[{"id":13479,"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/posts\/2753\/revisions\/13479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/media\/4098"}],"wp:attachment":[{"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/media?parent=2753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/categories?post=2753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certitrek.com\/nlpa\/wp-json\/wp\/v2\/tags?post=2753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}