Welcome back to another installment of Whitepaper Wednesday here on the Purchasing Certification Blog. This week, I\u2019ll be reviewing a whitepaper entitled \u201cFive Steps to Improve ROI from Procurement\u201d from Ketera.<\/p>\n
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First off, I see this whitepaper being more of a \u201chow to get more out of your eProcurement investment\u201d guide than a true procurement ROI whitepaper. This whitepaper is focused on eProcurement technology, not procurement as an entire function, and is written for what appears to be an IT audience. Those facts are fine, I just thought I\u2019d point them out.<\/p>\n
On a side note, I think it is interesting to see how procurement technology providers carve out a niche through the audiences they target. Ariba always struck me as a company that sells to the CFO (using the term \u201cspend management\u201d), Procuri (which was acquired by Ariba a couple of years ago) used the term \u201csupply management\u201d to appeal to procurement or operations executives, and now Ketera appears to be targeting IT executives. There\u2019s nothing wrong with any approach, I\u2019m just fascinated by these types of things.<\/p>\n
Anyway, back to the whitepaper. I like to read whitepapers that are short and sweet. At six pages, this definitely qualifies. There is a little more \u201cchest thumping\u201d than I typically see in whitepapers (e.g., \u201cBy working closely with Ketera on supplier enablement and supply base management, procurement organizations at all stages of the adoption curve are improving their eProcurement returns\u201d). But despite the small size and these types of interspersed marketing blurbs, there are some discussions of common procurement problems that ring true, such as:<\/p>\n
You can get your own copy of this whitepaper from Ketera\u2019s Web site (registration required).<\/p>\n
This will be my last blog post for the week, so I would like to wish all of you a Merry Christmas and\/or a Happy Holiday season. I\u2019ll meet you back here next week!<\/p>\n","protected":false},"excerpt":{"rendered":"
Welcome back to another installment of Whitepaper Wednesday here on […]<\/p>\n","protected":false},"author":12,"featured_media":4051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procurement"],"yoast_head":"\n