{"id":3011,"date":"2011-02-23T18:40:00","date_gmt":"2011-02-23T18:40:00","guid":{"rendered":"https:\/\/www.certitrek.com\/nlpa\/2011\/02\/23\/supply-chain-software-provider-takes-unique-approach-to-marketing\/"},"modified":"2021-07-01T07:47:29","modified_gmt":"2021-07-01T11:47:29","slug":"supply-chain-software-provider-takes-unique-approach-to-marketing","status":"publish","type":"post","link":"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/","title":{"rendered":"Supply Chain Software Provider Takes Unique Approach To Marketing"},"content":{"rendered":"<p>Thanks to my ever-useful subscription to news feeds from Supply &amp; Demand Chain Executive Magazine, today I came across perhaps one of the most unique approaches to marketing to the supply chain space I have ever seen.<\/p>\n<p>Don\u2019t miss updates on Procurement &amp; Supply Chain, Subscribe here!<\/p>\n<p>Kinaxis, a provider of supply chain and sales &amp; operations planning software, has launched a multi-part video series entitled \u201cNew Kinexions.\u201d Each episode is a mere 90 seconds long and is a sitcom-ish dating metaphor for using supply chain software.<\/p>\n<p>Just to give a little hint as to the type of humor employed, the two unpleasant, geeky characters in the episodes are named Sally Ann Perkins (SAP) and Ari Cole (to sound like \u201cOracle\u201d). If you\u2019ve had a bad experience with either of those ERP vendors, you will definitely relate to the videos!<\/p>\n<p>I\u2019d be doing the well-done episodes a disservice by discussing them any more without sharing the videos themselves, so here are the first six episodes\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to my ever-useful subscription to news feeds from Supply [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procurement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supply Chain Software Provider Takes Unique Approach To Marketing - Next Level Purchasing Association (NLPA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supply Chain Software Provider Takes Unique Approach To Marketing - Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"og:description\" content=\"Thanks to my ever-useful subscription to news feeds from Supply [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Next Level Purchasing Association (NLPA)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NextLevelPurchasing\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-23T18:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T11:47:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.certitrek.com\/nlpa\/wp-content\/uploads\/sites\/5\/2020\/11\/nlpa-images-081.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Galo Matagay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:site\" content=\"@nextlevelpurch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galo Matagay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/\"},\"author\":{\"name\":\"Galo Matagay\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#\/schema\/person\/72d094fab77892483dfa6e061cb27eaa\"},\"headline\":\"Supply Chain Software Provider Takes Unique Approach To Marketing\",\"datePublished\":\"2011-02-23T18:40:00+00:00\",\"dateModified\":\"2021-07-01T11:47:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/\"},\"wordCount\":176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/#organization\"},\"articleSection\":[\"Procurement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/\",\"url\":\"https:\/\/www.certitrek.com\/nlpa\/blog\/supply-chain-software-provider-takes-unique-approach-to-marketing\/\",\"name\":\"Supply Chain Software Provider Takes Unique Approach To Marketing - 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