I might be a little jaded. But every time I see a business claim that it is been \u201cgreen\u201d (i.e., environmentally responsible out of the goodness of its heart), it just so happens that the business is doing something self-serving and primarily for profit that also happens to use less paper.<\/p>\n
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For example, statements like \u201cWe\u2019re going green and will be sending your billing statements by email\u201d irk me. I think a more truthful version of this statement would be \u201cLook. Our CEO needs to boost our stock price so he can increase his net worth. We\u2019re cutting costs by emailing, rather than printing and mailing, your billing statement. This also uses less paper which is good for the environment but, we gotta be honest with you, the real reason we\u2019re doing it is to boost profits.\u201d<\/p>\n
There\u2019s nothing wrong with boosting profits. It\u2019s what you should<\/span> do in business.<\/p>\n But must we use the green claims in such an almost sacrilegious way? Do marketers think we\u2019re stupid and that we\u2019ll support anything that mentions a green benefit?<\/p>\n They must. Because how else could you explain a company putting a promotion to \u201cUse less resources, protect more planet\u201d on the back of a EIGHT HUNDRED AND FORTY SIX PAGE CATALOG?!?!?!?!<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I might be a little jaded. But every time I […]<\/p>\n","protected":false},"author":12,"featured_media":4112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procurement"],"yoast_head":"\n