In the world of machinery and equipment appraisal, ethics isn’t just a compliance checkbox—it’s your compass. Whether you’re navigating a tricky divorce valuation or handling a large-scale equipment audit, ethical lapses can tarnish more than just your report—they can erode trust. That’s why the NEBB Institute hosts its annual Ethics Webinar, not to lecture but to ground members in the everyday decisions that define professional integrity.
This year’s session, led by Chris Rials, NEBB Director, and John Harris, NEBB Founder, reinforced one vital truth: USPAP standards are not theoretical—they are the backbone of ethical appraisal work.
Why USPAP Standards Matter
The Uniform Standards of Professional Appraisal Practice (USPAP) might sound technical, but they’re anything but irrelevant. These standards lay out how we stay consistent, fair, and legally protected. From non-discrimination to confidentiality to conflict disclosures, USPAP standards offer a clear blueprint for ethical behavior.
As Chris Rials put it,
“It’s amazing how many times you read through these points and think, ‘that doesn’t apply’—until one day, it does.”
In those moments of uncertainty—when a client hints at the “right” value or a casual chat reveals political tension—USPAP doesn’t just tell you what’s legal. It reminds you what’s right.
The NEBB Institute’s Ethical Pillars
The NEBB Institute doesn’t just recommend USPAP standards—it builds everything around them. From member onboarding to certification exams and annual refreshers like this one, ethical alignment is a constant.
John Harris reminded attendees:
“We’re advocates for one thing only—our opinion of value. That’s the USPAP way.”
And that one-liner stuck. Because it clarifies our role: not to please, not to persuade, but to provide a credible, defensible estimate of value.
5 Ethical Anchors Every Appraiser Must Master
So what do ethics look like when you’re in the field, boots on the ground, running comps and submitting reports? Here are five anchors—every one tied to USPAP standards:
- Impartiality & Independence
Clients can be charming, even persuasive. But bias, even unintentional, is a line you can’t cross. USPAP’s Conduct rule makes it clear—your allegiance is to the truth, not to who’s footing the bill. - Full Disclosure of Conflicts
Doing a valuation for your brother-in-law’s equipment yard? It might not be disqualifying—but you’d better disclose it. As Chris said, “You can never go wrong by disclosing.” - Avoiding Predetermined Values
We’ve all heard it: “Just ballpark it—what’s it worth?” However, pre-valuing assets based on what a client wants is a no-go. According to USPAP, compensation must never hinge on hitting a desired number. - Confidentiality of Assignment Results
A contractor calls and recognizes a serial number you mentioned. He asks, “Are they selling that?” Resist the urge to answer. USPAP’s Confidentiality Rule protects your client’s privacy—even in casual conversation. - Competency & Continuous Improvement
Faced with an aircraft appraisal early in his career, Chris initially turned it down. But after disclosing his inexperience, he consulted with aircraft experts, priced the extra effort accordingly, and completed the job competently. That’s USPAP’s Competency Rule, lived out.
Real Talk: Ethics in the Wild
John shared how, in court, he often responds to the question, “Do you care who wins this case?” with:
“I’m sure they’re both nice people, but no—I don’t care. I’ve been paid for my time, not my opinion.”
It’s a reminder that neutrality is everything in this line of work. You’re not hired to take sides; you’re there to uphold standards.
And when asked if he could be wrong? John simply replies:
“Yes, I could. But I’ve been trained to do this. I’ve done it a long time. And I believe what I believe.”
That humility, anchored in professionalism, is the mark of someone deeply committed to USPAP standards.
The Ethics That Set You Apart
Chris closed the webinar with a sentiment many echoed: reviewing ethics annually isn’t about box-checking. It’s about staying sharp. As John added:
“Ethics separates us from fly-by-night operators. We’re professionals because we practice professionalism.”
In a field where trust is everything, ethics is your most powerful currency. And USPAP standards? They’re your guidebook for earning and keeping that trust.
Elevate Your Credibility Through Compliance
In a profession where precision and trust define your reputation, upholding USPAP standards isn’t just about compliance — it’s about setting yourself apart. As the appraisal landscape grows more complex, NEBB Institute provides the tools and support you need to stay grounded in ethics while advancing your expertise. Explore our CMEA designation and ethics-centered training to reinforce your credibility, meet regulatory demands with confidence, and demonstrate to clients and peers that your valuations stand on the highest professional ground.



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