The Power of Planning for Extended Care.

Real People. Real Stories. Real Life.

Watch our 2025 LTC Awareness Month video series. Five Americans share their stories about why they decided to plan for extended care, and why funding it with long-term care insurance was so important. Each provides honest and intimate insights into why they chose to do what they did. If you haven’t planned for long-term care, there is no better time. Do it for those who will try to take care of you.

If you work with everyday Americans who don’t have an extended care plan, make a pledge to start having these vital conversations today.

  • October 27, 2025

    Jackie is a single woman with adult children and does not want to see the day when she needs to “move into the back bedroom of one of her kids’ homes”. She is someone that values her independence and saw how a friend who needed care was empowered by having LTCi.