The Power of Planning for Extended Care.
Real People. Real Stories. Real Life.
Watch our 2025 LTC Awareness Month video series. Five Americans share their stories about why they decided to plan for extended care, and why funding it with long-term care insurance was so important. Each provides honest and intimate insights into why they chose to do what they did. If you haven’t planned for long-term care, there is no better time. Do it for those who will try to take care of you.
If you work with everyday Americans who don’t have an extended care plan, make a pledge to start having these vital conversations today.

November 24, 2025
Kate and Ken are a couple who jointly decided that having an extended care plan was important, as was funding it with LTCi. Ken cared for his father who developed Alzheimer’s and had the benefit of an LTCi policy. Kate is an Elder Law attorney and understands the importance of planning through her daily work. Both purchased coverage to protect their assets - that was their #1 priority, rather than passing a legacy to their kids.

November 17, 2025
Being a physical therapist, Gracie has seen first-hand how the aging process can change a person’s lifestyle and create unforeseen challenges. She promised herself she would buy LTCi before she turned 65. And then she became a widow. Now she had two compelling reasons to make this commitment a priority.

November 10, 2025
Karen bought her coverage 24 years ago when her attorney mentioned an LTC seminar taking place in her community. Her driving reason for purchase? “I wanted my money to go to my estate; not to a care facility. Get a plan; fund it, and take the worry away!”

November 3, 2025
Jeff is a small business owner in NH whose advisor recommended rounding out his (and his partner’s) portfolio with LTCi. Jeff is concerned about increasing health care costs and finds his coverage helps him worry less about whether he and his wife have saved enough or will have enough. Jeff and his partner run the LTCi expense through their business.

October 27, 2025
Jackie is a single woman with adult children and does not want to see the day when she needs to “move into the back bedroom of one of her kids’ homes”. She is someone that values her independence and saw how a friend who needed care was empowered by having LTCi.


