Green supply chain initiatives are becoming more and more common.

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Some organizations pursue a green supply chain because it’s an “emerging trend.” Other organizations pursue a green supply chain because they are afraid of getting a negative public image if they don’t.

But I think it is important to pursue a green supply chain primarily for the right reason: our environment is a precious gift and we must protect it.

I was reminded of this when reading, of all things, Dr. Seuss’ “The Lorax” to my kids.

If you are a supply chain manager and have young kids, I recommend reading The Lorax. It will entertain your kids and give you a fresh perspective on the importance of a green supply chain.