From what I’ve read, companies pay about $3 million for a 30-second commercial on the Super Bowl. I understand that they typically hire ad agencies to come up with the ideas for, and produce, the commercial itself. I believe that those ad agencies get paid a commission that is a percentage of the cost of the placement (e.g., 15% of $3,000,000 = $450,000) plus the expenses of shooting the commercial.

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So the concepts for these commercials are developed by the world’s brightest and most seasoned advertising professionals.

Except in one case this year.

Earlier this week, I read an article in the Pittsburgh Post-Gazette that a supply chain guy came up with the concept for Pepsi’s 60-second ad to run during Sunday’s Super Bowl.

Wow! Way to go Clay Broussard! I hope you’re in supply chain because you love it, because you’d probably make a lot more money if you specialized in Super Bowl advertising! (nazarethlivingcenter.org)

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