Thanks to my ever-useful subscription to news feeds from Supply & Demand Chain Executive Magazine, today I came across perhaps one of the most unique approaches to marketing to the supply chain space I have ever seen.

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Kinaxis, a provider of supply chain and sales & operations planning software, has launched a multi-part video series entitled “New Kinexions.” Each episode is a mere 90 seconds long and is a sitcom-ish dating metaphor for using supply chain software.

Just to give a little hint as to the type of humor employed, the two unpleasant, geeky characters in the episodes are named Sally Ann Perkins (SAP) and Ari Cole (to sound like “Oracle”). If you’ve had a bad experience with either of those ERP vendors, you will definitely relate to the videos!

I’d be doing the well-done episodes a disservice by discussing them any more without sharing the videos themselves, so here are the first six episodes…