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New Study Finds Families with Long-Term Care Insurance Face Less Financial Strain

2025-12-04T07:35:28-05:00

  Coverage lightens financial load, yet navigating care remains overwhelming Milwaukee, WI (September 16, 2025) – Certification for Long-Term Care (CLTC) today unveiled findings from its “Creating a Path Forward” study at an annual Leadership Summit highlighting differences in the caregiving journey for families depending on whether their loved ones have long-term care insurance (LTCi). The study, conducted by researchers at the LeadingAge LTSS Center at UMass Boston, and supported by sponsors Amada Senior Care and Mutual of Omaha, convened four focus groups of family caregivers whose loved ones are currently receiving long term care services.  Two groups represented caregivers whose [...]

New Study Finds Families with Long-Term Care Insurance Face Less Financial Strain2025-12-04T07:35:28-05:00

CLTC Appoints Cindy Harris as New Director of Sales

2025-01-21T10:54:12-05:00

Durham, NC—[January 1, 2025]—The Certification for Long-Term Care (CLTC®) is proud to announce Cindy Harris's appointment as the organization’s new Director of Sales. With over 25 years of experience in the long-term care insurance industry, Cindy brings a wealth of knowledge and leadership to CLTC, bolstering its commitment to promoting education in extended care planning. Cindy’s career spans decades of success in sales management, new business development, and agent recruitment. Her passion for long-term care planning stems from personal experiences, driving her dedication to empowering professionals with the tools they need to make informed decisions for their clients. As Director of [...]

CLTC Appoints Cindy Harris as New Director of Sales2025-01-21T10:54:12-05:00

CLTC Director Featured in CBS News Discussing Long-Term Care Planning

2024-03-18T07:52:42-05:00

[Durham, NC] – [Feb. 29, 2024] – Following a successful January webinar that addressed common myths about the long-term care insurance industry, the Certification for Long-Term Care (CLTC®) is pleased to announce that Bill Comfort, CLTC®, CSA, Director of Training and CLTC Master Class instructor since 2001, was recently featured in a CBS News article exploring the evolving role of long-term care insurance. The CBS News article “Does Long-Term Care Insurance Still Make Sense If You Live With Your Children?” delves into the complexities of navigating long-term care options, particularly for individuals who anticipate residing with family members. Bill, a seasoned expert [...]

CLTC Director Featured in CBS News Discussing Long-Term Care Planning2024-03-18T07:52:42-05:00

Certitrek Unveils CLTC Master Class Accelerator Program

2023-12-09T17:19:58-05:00

Certitrek Group and CLTC® (Certification for Long-Term Care) are proud to introduce Accelerator, an innovative training program designed to equip CLTC Master Class graduates with hands-on skills that facilitate the integration of their classroom training into their day-to-day sales activity. The CLTC Accelerator Program serves as an invaluable bridge, empowering advisors to better incorporate the Master Class teachings into their practice and sustain that activity over time. Accelerator is built around five key action steps and is supported by a seasoned CLTC instructor in five 90-minute coaching sessions. These sessions serve as a springboard for advisors, enabling them to seamlessly weave [...]

Certitrek Unveils CLTC Master Class Accelerator Program2023-12-09T17:19:58-05:00

Certitrek Group is a workforce training organization on a mission to promote educational equality and facilitate professional development opportunities for companies and individuals ready to expand their skill set, improve their systems, and build a brighter future through knowledge.

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Amber Pate

Chief Operations Officer at Certitrek

Amber Pate is the Chief Operations Officer at Certitrek. She is setting the company’s vision and strategy and leading our incredibly talented team to make the vision become a reality. Her values include integrity, adaptability, resilience, and collaboration, emphasizing open communication for trust and success. Amber embraces change and innovation, fostering a culture of continuous learning and creative problem-solving. She believes in surrounding herself with passionate individuals to achieve greatness, aiming to empower individuals and organizations for modern workplace success through industry-relevant certifications and growth-focused learning environments.

When not immersed in work, she finds joy in exploring the world and experiencing new cultures. Traveling is more than just a hobby—it’s an opportunity to broaden her horizons, gain a deeper understanding of different traditions, and create lasting memories. She thrives on the excitement of discovering new destinations and immersing herself in unique experiences.

Above all, Amber is a proud parent and her son’s biggest cheerleader. There is nothing she loves more than supporting her child’s endeavors, whether it be academics, sports, or personal achievements. Being there to witness growth and accomplishments brings her a sense of fulfillment and pride. In addition to family and travel, she is an avid dog lover. The bond between humans and animals holds a special place in her heart. Whether it’s playing fetch in the park or simply enjoying a peaceful walk together, she cherishes the companionship and unconditional love that dogs bring into her life.

Gene Wyles

Director of Sales at Certitrek

Gene Wyles is the Director of Sales at Certitrek, where he plays a pivotal role in driving the company’s revenue growth initiatives. With a wealth of experience and expertise in sales, Gene leads and supports various initiatives aimed at expanding Certitrek’s market presence and success. His responsibilities extend beyond merely achieving sales targets; he is committed to nurturing and developing Certitrek’s sales professionals, ensuring they are equipped to excel in their roles and contribute to the company’s overall mission.

Gene’s career is deeply rooted in his values, which include the belief that one’s thoughts shape their reality. He emphasizes the importance of maintaining a positive mindset, even in challenging situations, and sees grit as a more valuable asset than innate talent. His career philosophy centers on the idea that meaningful goals require active pursuit and a touch of audacity. Gene’s commitment to these principles is evident in his dedication to Certitrek’s mission – to ensure that all sales personnel are well-informed, trained, and led in perfect alignment with Certitrek’s goals and expectations.

Beyond the office, Gene is a devoted family man. He values quality time spent with loved ones and cherishes weekends with outdoor adventures such as camping, hiking, and mountain biking. Gene’s passion for exploration extends to the craft brewery scene, where he enjoys discovering new flavors and experiences along the way. His well-rounded approach to life reflects the dedication and enthusiasm he brings to his role as Director of Sales at Certitrek.

Ashwani Dudeja

Finance Controller at Certitrek

Ashwani Dudeja is a seasoned finance professional with over 18 years of experience, currently serving as the Finance Controller at Certitrek Group. In this pivotal role, he exhibits a proactive and result-oriented approach, overseeing all facets of accounting and finance management within the organization.

His responsibilities include formulating budgets, implementing efficient systems and procedures, conducting in-depth analysis, and generating key reports to exercise financial control and enhance overall operational efficiency. Ashwani’s expertise lies in applying complex accounting concepts to various scenarios, demonstrating a comprehensive understanding of financial intricacies.

As a leader, he greatly emphasizes nurturing talent within his team, providing effective counseling, training, coaching, and mentoring to help team members reach their full potential. Ashwani also diligently monitors key performance indicators, operational metrics, strategic initiatives, risk scenarios, and business plans to drive the finance department’s success.
His unwavering values define Ashwani Dudeja’s career. He is known for his courage, honesty, and strong sense of teamwork. His courage propels him forward for the company’s benefit and yields superior results, giving him the confidence to navigate challenging situations with integrity. His belief in the collective efforts of a team informs his collaborative approach to work.

At Certitrek, Ashwani’s mission is to lead his company in consistently producing high-quality results. Beyond his professional life, he is a dedicated family man who cherishes his role in the household. He’s also an avid traveler, sports enthusiast, and fitness freak, embracing a well-rounded and active lifestyle outside of work.

Prashant Upadhyaya

CEO of Certitrek

Prashant Upadhyaya, currently serving as the CEO of Certitrek, is a visionary leader with a clear focus on driving the company’s success. In his role, he is responsible for achieving Certitrek’s budgeted Topline and EBITDA goals, a testament to his strategic insight and financial expertise.

Prashant’s leadership extends beyond financial targets; he is deeply committed to the company’s long-term growth. His strategic planning and execution skills shape Certitrek’s future trajectory. Furthermore, he strongly emphasizes mentorship and coaching for the senior management team, fostering a culture of professional development and excellence. Prashant is known for his knack for goal setting and alignment, ensuring that the executive team and the various company divisions work cohesively toward a common purpose. His cash and resource management skills are integral to Certitrek’s financial stability.

Prashant’s career is guided by a set of values that reflect his character and approach to leadership. He firmly believes in the concept of Servant Leadership, emphasizing the importance of having his team’s back, knowing they will reciprocate. He’s not one to shy away from getting his hands dirty, valuing practical work over titles. He adheres to hiring people more intelligent than himself and recognizing the power of a talented and diverse team.

At Certitrek, Prashant’s mission is crystal clear: drive 4x growth in the next 5 years. His ambitious goal will set a clear path for the organization’s growth and prosperity.

Outside of work, he enjoys quality time with his family and has a passion for sports, often indulging in watching games. His love for physical activity knows no bounds, with a particular enthusiasm for running and strength training, demonstrating his commitment to a balanced and active lifestyle.

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