When asked to appraise a business, our answer would be, “It depends.”
One of the first questions to ask in response to being contacted to perform a business appraisal is to inquire about the purpose of the appraisal. There are several reasons why we would want to know the purpose of the report:
- The report type depends on what audience you will be writing for.
- Will I be writing for the business owner who already understands the operating details of the business?
- Or will I be writing to support my concluded discounts before the IRS?
- Or will I be writing my report and expected to defend my conclusions in front of a judge after one of my peers has had a chance to review and critique my report?
Each of those audiences will demand a different level of detail and focus from the appraisal and will directly impact the magnitude of both the fee one will charge for the work and the amount of time I will have to dedicate to the analysis.
- Each business has several different correct “values” on any particular date, and I need to know which one the client needs to be described in the report.
- Is the business being offered for sale, and the value requested is based on the value of the assets that typically transfer in a sale? Meaning, will the seller keep the cash, accounts receivable, and pay off the liabilities?
- Or will I be appraising the value of a 50% interest in the equity of the Company for a partner buy-out, which partner owns an equal share in each dollar of cash, accounts receivable, and debt the Company owns?
- Or will I be appraising another ownership percentage with a different level of voting rights compared to the other equity interests held by various owners?
Using any of those described scenarios to govern the valuation of a privately held business, would lead to a different conclusion of value, even if the subject business were the same for each scenario. The value of a business being sold as an assemblage of assets differs from the value of a 50% interest in the equity, which is also different from an ownership interest with varied voting right privileges.
- Does the requested purpose require the appraiser to use a different standard of value?
- Will a lender use my appraisal to determine if a requested loan-to-value ratio is appropriate (fair market value)?
- Will the appraisal report be used by a shareholder who wishes to obtain an additional 2% interest, bringing their overall ownership to an effective controlling position (investment value)?
- Is the report to be used in an oppressed shareholder litigation action, where discounts for lack of control and marketability may no longer apply (fair value)?
It is never a good practice to agree to appraise a business, then find out after the fact that your report is being used for a purpose different than what was intended. Please specify in your engagement agreements that your appraisal’s purpose is to be used. It may not prevent your report from being used for a non-intended purpose, but it may help provide some protection for yourself.
Are you looking to pursue a Business Certified Appraiser (BCA) credential? Visit ISBA Learning today. ISBA Learning is the home to our certifications and online courses. The Learning site also includes 100+ learning resources, including express courses, live and on-demand webinars, publications and reports, articles, templates, and worksheets!




